Summary
Strong key visuals are necessary to allow communication and to reach distribution aims. We developed communication for two steps in the course of the image campaign. To indicate the social engagement and to strengthen the trust with the customers and citizens, we have developed an idea.
An honorary looks after children. They play on a meadow. Trust and stability is communicated by the rope drawing. The key visual supports the communication: The public utilities Bamberg social projects by means of donations Support.
The development up to the finalised motive occurs on account of a leading idea. This was shown in the shown Scribble. To reach a universal and uniform sign language, the conversion occurs in the following steps.
- Production of the scribbles
- Decoration of the setting
- Search for the location
- Organization of photo models
- Shooting
- Implementing of the final Picture
Diana Hoh 